[I am not a scholar or anything close… instead just a confused consumer trying to read the 19th century Italian poet Giacomo Leopardi in English and finding that it is much harder to choose a translation than I ever expected. But, I hope this post can maybe function as an un-academic bibliography of Leopardi translations, and for my own purposes, a purchase guide for leisure reading.]
Have you heard of the paradox of choice? The concept comes from the 2004 book The Paradox of Choice: Why More is Less by psychologist Barry Schwartz, who popularized the idea among casual audiences with this 2005 TED Talk. It proposes the counter-intuitive behavioral economics hypothesis that consumer welfare might decrease when the market presents them with too many similar products because the costs of choosing the utility-maximizing option between those products will increase.
…or to eliminate the economics jargon and talk like a normal person, trying to pick the perfect product out of dozens can become stressful, especially for anxious people with what Schwartz calls “maximizer” personalities who fixate on ideals and feel prone to regretting their choices.
Of course, the concept has faced some substantial criticism by economists and the early experimental results have failed to replicate like so many other psychological studies popularized by TED (and then even if it did replicate, I’m not sure how much choosing between 6 jams or 24 can tell us about more serious decisions like purchasing a car or health insurance plan).
However, despite the weakness of the empirical results, I think Schwartz does propose a subtle insight that can apply to our most complex, difficult choices: in economics jargon, taking the time to consider the opportunity costs of a complex decision itself carries an opportunity cost. And in ordinary language again… instead of agonizing over a tough choice by trying to find the best one, you could just make a quick pick and go on to enjoy your day (the easy-going “satisfier” personality type identified by Schwartz).
Simple everyday experience can probably provide better examples of the idea than any experiment every could. Most grocery shoppers won’t worry much about grabbing one of the 175 varieties of salad dressing mentioned in Schwartz’s TED Talk, but they might have trouble choosing which of the 80 Vanguard ETFs they should invest in when planning for their retirement (if they’ve even settled on Vanguard out of dozens of investment companies!). Or to use an example from my own life abroad in Japan, I spent hours researching different remittance options to send money back home to America. But when I finally committed to one, I regretted my choice within a few weeks after I discovered that I could have saved money with a different company. It was the paradox of choice in action: the large number of complex options confused me, and when that confusion produced a suboptimal decision, my nagging “maximizer” personality dragged on my guilty conscience.
For the purposes of this post though, I have a much more trivial example of the paradox of choice — which of the 40-some editions of Italian poet Giacomo Leopardi’s translated works should I read in the office between class periods? The question sounds simple, but then my “maximizer” personality strikes again; I’ve spent the last week reading about how to read Leopardi …instead of, you know, actually reading him. And then as I re-read this post before I hit “publish,” I can’t help but wonder if all of that choice hasn’t driven me insane…Continue reading “How to read Leopardi? No, seriously, I’m asking! The paradox of choice in translation”